About Us

The Cold Shoulder™ was founded in 2013 by Wayne Hayes while searching for the laziest and most efficient path to having six-pack abs.

Dr. Wayne Hayes is an Associate Professor at the University of California, Irvine. His research spans many areas including systems biology, the analysis of genetic sequences, protein interactions, and astrophysics. He has held positions at the University of Oxford, Imperial College London, the University of Maryland, College Park, and the University of Toronto where he earned his Ph.D. He is currently a visiting researcher at NASA's Jet Propulsion Laboratory in Pasadena, California.

Our Values

The mission of The Cold Shoulder is to provide a comfortable and easy-to-use cold vest that can be worn fashionably anywhere for the purpose of fat burning and weight loss.

We’re honest, hardworking entrepreneurs who want to bring a simple and non-invasive solution to the weight loss industry. We’re bucking conventional wisdom---that you can lose weight through a pill---and going back to basic science. In a nutshell, physics cannot be denied: if you’re cold you must burn calories to keep warm, period. You can’t get much more basic than that. Our aim is to use this mechanism as comfortably and conveniently as possible---and with a stylish look!

We believe in being fair, ethical, straightforward, and driven by common sense. We will answer questions straight, and we wouldn’t sell something we don’t believe in or haven’t used ourselves.