The Science - Going
cold to get hot
- Warm
blooded animals must maintain a constant core body temperature
- Normal
body functioning is usually sufficient to keep us warm when we’re in an
environment at a comfortable temperature
- Normal
white fat, called
White Adipose Tissue, or WAT, simply stores energy
- BAT
is
Brown Adipose Tissue, or Brown
Fat
, also called Fat
Burning Fat
- BAT
burns calories as needed to keep the body warm.
“BAT’s where it’s at”
- BAT
is common in infants and small mammals but until recently was thought to
be absent in adult humans
- In
2007, PET/CT scans accidentally discovered BAT in adult humans
BAT Locations
(Image compliments of CNN)
- BAT
turns energy from food and energy stores (such as WAT) into heat
- When
we feel cold, BAT is activated
- The
Cold Shoulder
targets the shoulders, neck, and back because
- these
areas contain BAT
- localized
cold exposure is enough to trigger the BAT response
- it’s
less uncomfortable than cooling the entire body
- BAT
also exists in the throat, so drinking cold water can help trigger BAT
Getting the best out of your cold exposure - The
importance of diet
- Sugar
is the body’s primary energy source
- If
sugar is in your blood, this will be burned instead of fat
- Thus,
in order to make best use of this product, you need also to avoid “fast”
carbohydrates. Suitable options include:
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